Rucha Deore

Rucha Deore

UI/UX Designer

422008, Mumbai, IN.

About

UI/UX Designer focused on solving usability problems through structured design thinking and data-informed decisions. Experienced in end-to-end product design—from research to high-fidelity execution—driving improvements in user experience, accessibility, and task efficiency. Passionate about simplifying complex workflows and building scalable, user-centric digital products.

Skills

UX/UI Design

User Research, Wireframing, Prototyping, Interaction Design, Information Architecture, Accessibility, Usability Testing, Heuristic Evaluation.

Product Thinking

Problem Framing, User Flows, Journey Mapping, Cognitive Load Reduction, Design Systems.

Design Skills

UI Design, UX Design, Prototyping, User Interface Design, Visual Design.

Soft Skills

Problem Solving, Communication, Collaboration, Attention to Detail, Empathy, Critical Thinking, Adaptability, Time Management.

Tools

Figma, FigJam, Miro (Basic), Photoshop, Illustrator, Canva, Protopie.

UX Methods

Personas, Competitive Analysis, Secondary Research, Usability Thinking, Responsive Design.

Projects

Myntra UX Heuristic Evaluation

Myntra UX Heuristic Evaluation

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Summary

Conducted heuristic evaluation using Nielsen’s principles to identify usability gaps in Wishlist & Collections Identified critical issues in navigation, feedback, and cognitive load, impacting user decision-making Proposed redesign solutions to streamline product organization and improve discoverability Prioritized issues by severity, enabling structured and high-impact design improvements

Instamart Login Redesign | UX/UI Case Study

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Summary

Redesigned login experience to eliminate friction caused by inconsistent UI patterns and accessibility gaps Optimized OTP flow to reduce user errors and improve login speed Unified multi-path login journeys into a consistent system, improving user clarity and flow predictability Applied accessibility-first principles to enhance inclusivity across user segments

Digital Art Museum App

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Summary

Visual Design & UX

EduBridge – Parent–Teacher Communication App

EduBridge – Parent–Teacher Communication App

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Summary

Designed a mobile-first platform to centralize fragmented communication between parents and teachers Identified user pain points through research and translated them into simplified user flows and intuitive UI Improved usability for non-technical users by reducing navigation complexity Built scalable information architecture for better communication tracking and accessibility

RideSync – Ride-sharing Platform Concept

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Summary

Conceptualized a ride-sharing system focused on pricing transparency and fairness Designed flows for shared vs solo rides, improving clarity in cost distribution Addressed trust and control gaps found in existing platforms, enhancing user confidence Created intuitive interaction patterns for ride creation, discovery, and cost-sharing

Tracto – Health & Wellness Platform

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Summary

Designed an integrated platform combining fitness, nutrition, and health tracking Solved fragmentation across apps by structuring a unified information architecture Reduced cognitive load through simplified workflows and data visualization Focused on long-term engagement strategies through habit-forming UX patterns

E-Commerce Wishlist Redesign

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Summary

UI/UX Design, User Research, Interaction Design

Work

Intellipaat

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UI/UX Design Intern

India

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Summary

Led wireframing and prototyping for key product flows, improving usability and reducing user friction across learning journeys Redesigned UI components to enhance clarity and consistency, contributing to improved task completion rates. Collaborated cross-functionally with developers and stakeholders to ensure design feasibility and pixel-perfect implementation Applied user-centered design principles to simplify complex flows, reducing cognitive load and improving navigation efficiency Iterated on designs using feedback loops and usability insights, accelerating design decision-making and product refinement

Meraki

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Graphic Designer

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Summary

Designed end-to-end website interfaces aligned with brand identity, improving visual consistency and user engagement Partnered with developers during handoff, reducing UI inconsistencies and rework cycles Conducted usability testing and translated insights into design improvements, enhancing user clarity and interaction flow Contributed to scalable design assets and layouts, improving efficiency in future design iterations • Conducted user testing sessions and integrated feedback into iterative design improvements.

Education

India Institute of Technology (IIT), Roorkee

Roorkee, Maharashtra, India
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Post Graduation UI UX Design Grade: 96.75%

Languages

English

Fluent

Hindi

Proficient

Marathi

Proficient

Certificates

UI UX Design Course

Intellipaat Software Solutions Pvt Ltd.

Executive Post Graduate Certification in UI UX Design

Indian Institute of Technology Roorkee in association with Department of Science & Technology.

Graphic design and motion design Certification

ZICA Institute

Interests

Strong interest in designing scalable and user-friendly digital products Continuously learning through hands-on UX projects and self-driven practice Passionate about solving real-world usability problems through design